This is very disturbing. I had visited the Coffee Day outlet on Commercial Street last Sunday to meet a friend. When we ordered a couple of cold coffees, the waiter offered the familiar choice of whipped cream, ice-cream and chocolate sauce. Since all that we wanted was a glass of cold coffee on a very hot afternoon, we declined.
Then came the shocker, the waiter informed us that they don’t serve cold coffee without the “extras” on weekends. Incredible!
After haggling for a while, we settled for the extras to be served on a plate. In one swift stroke, CCD lost years of brand equity that they’d built with me. Forced up-selling never worked and probably never will. Siddhartha and Co - didn’t really expect smart people like you to do this. No wonder, the outlet was a ghost town on a crowded Sunday. CCD, SHAME ON YOU!
